Landscape architect and newly appointed President of The Landscape Institute (LI), Adam White, has launched a new campaign to promote the range of career choices and opportunities in the landscape profession.
White announced the #ChooseLandscape campaign at a packed reception at the Garden Museum in Lambeth, where he accepted the LI Presidency from Merrick Denton-Thompson.
The landscape profession has grown by nearly 16% since 2010 and contributed nearly £1bn to the UK economy. The LI’s new report, the Future State of Landscape, highlights an urgent skills shortage in the landscape profession.
White said: “Good landscape plays such an important role in all of our lives. It’s where people, place and nature connect. It makes us feel good, improving our wellbeing through better planned greener cities and open spaces.
“But the nature neurons in our brains are flatlining as we become less and less connected to nature and there are some pretty big challenges ahead as our cities continue to grow and the environment comes under more pressure.”
He said that it is vital to tackle the skills shortage now at the start of his two-year tenure as president.
He added: “The campaign makes clear the range of opportunities in landscape for all kinds of people – from someone who loves creative design to a science enthusiast, from those that are passionate about tackling climate change to those who just love using the latest digital technology. All of these passions and skills are needed in the profession.
“That is why as part of the campaign, we have created a special new website to showcase the different opportunities all in one place. From matching hobbies and interests with potential careers, to information broken down by job roles, young people will be able to see at a glance the sorts of skills, background and motivations will help them.
“They will also be able to find out the qualifications needed for each role, the salary you might expect and what you could be doing on a day-to-day basis.”